Toyota announced this morning of the death of the Scion brand after the continual Scion sales slump over the recent years. Scion was introduced over a decade ago to cater to the young, hip, cost-conscious buyers who wanted a fun car without a hefty price tag. Sadly, Scion hasn’t maintained a steady sales has experienced a massive decline.
Scion fans do have something to look forward to, as a few of the models will be absorbed into the Toyota lineup. You will definitely see the FR-S on the other side, as well as the iM and iA. The once loved tC will not be carried over and will officially be laid to rest.
It was a great run, Scion.