Subiefest was a productive day for us in terms of spreading our name and the iJDMTOY brand out to the wider local community. We had a great time interacting with our fans and customers in an event setting, as opposed to our storefront; it was a nice change of pace. We had an opportunity to chat with them about our Subaru products on display, what they liked about us and our products, as well as some improvements. To kick off the event, we spun the wheel to give away some prizes.
Subiefest was this past October and as our very first event attending as a vendor, I’d say this has been a very successful run! So many of you guys came out to visit our booth and check out our Subaru products. It was tiring, but fun day for all of us here at iJDMTOY and we couldn’t have done it without our Subaru WRX on display, thanks in part to Jordan To.
We’ve been flooding our social media channels with Subaru WRX content lately to promote our LED daytime running light fog bezel. USDM Subaru cars typically lack in one area or another compared to their JDM counterparts. In the WRX’s case, it’s missing a set of daytime running lights separate from the head light housing. JDM fog bezels come standard with an LED strip light to act as daytime running lights, and from afar really lend itself to the tuner aesthetic of the WRX and WRX STi. But while U.S. market Subaru WRXs lack the complete LED package in the front, they are also lacking in the back end. This is where the 3-in-1 LED rear fog light assembly kit comes in.
Coming into my third year volunteering for Anime Expo, I had just recently discovered the world of itasha, anime-wrapped JDM cars (with few exceptions) featuring the driver’s favorite character, waifu, or anime series. As a paid employee of iJDMTOY, I had to make at least one visit of the car section in the entertainment hall of the Los Angeles Convention Center. So equipped with a more adequate camera, I started snapping away with the office DSLR.